Liquor Legends officially started in June 2013 by founders Demetri Pantoleon, Helder Ferradaz and Mike Pombo who have over 15 years experience in the liquor trade, from counter trade stores to convenience stores, wholesale and distribution they have covered them all.

The three founders all have their own stores so they understand the trade and the issues that arise from time to time, these are the advantages of knowing exactly what’s happening at the store level and not just from some corporate office.