Benefits of Franchising

  1. Monthly advertising.
  2. In-store promotions.
  3. Discounts on bulk purchasing.
  4. Reduced bank charges and card fees.
  5. Brand recognition.
  6. Liquor Legends offer advice on store layouts.
  7. Category management.
  8. Any other query that concerns a new store owner or an existing store owner might have.


  1. Required Documents:
    ~Valid Liquor License
    ~ID Document / CK Document / Company Document
    ~Physical address
  2. Contact details
  3. Banking Details registered on business
  4. VAT Registration Certificate for business
  5. Merchant credit card facilities
  6. Signage and Uniforms are compulsory. All that is required is the store owner must pay for his own sign and uniforms for staff and management. Signage has to be ordered from a company that we have listed as a preferred supplier, so as to avoid colour differences or issues with regards to the Liquor Legends brand. We also have a preferred supplier for uniforms who will come out to your store measure and discuss quantities with the individual store owners.
  7. Other requirements are that stores must be presentable at all times. Suppliers have certain criteria that stores have to abide by with regards to displays and pricing in order to qualify for the discounts.



What will appear on the Signage:

  1. Corporate Image
  2. Colors
  3. Store Name

Signage will be done by our preferred supplier.


Become a part of the Liquor Legends Group

Liquor Legends officially started in June 2013 by founders Demetri Pantoleon, Helder Ferradaz and Mike Pombo who have over 15 years experience in the liquor trade, from counter trade stores to convenience stores, wholesale and distribution they have covered them all.

Contact Info

Our Location

Cnr Beaconsfield and Van Riebeeck Street, Vereeniging


016 421 1060
078 216 2061
062 617 6419

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